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Not just a pretty face, good design is more than a well-balanced composition. Good design is visual communication, a language that can shape and organise relevant and complex content.
My personal approach to design is simple – be holistic.
Know the client, the product and the target audience. Ask questions, research and comprehend the design solution from every angle. This approach is my key to empathic, persuasive and successful design.
Seriously – I love my job.
I love being able to gain insight into a multitude of fields.
Every new client I see as a challenge to leave my comfort zone and discover the intricacies of industries other than my own, with the ultimate goal being to create designs that support and enhance that particular service or product.
The more thoroughly the requirements for the design are outlined, the better the solution will be. I’ve come up with a set of questions that will help us get on the same page quicker.
I‘m a one-man-show, but I know a bunch of great creatives with whom I work with when the work dictates a larger team.
Are you an agency and need a hand? Book me. (I can be the paddle, when you’re up the creek).
